Back in the 1990’s a new drink phenomenon hit the bars and nightclubs up and down the land. In between the lashings of ‘disco fizz’ (pint of lager with a dash of lemonade on top) and dry white wine spritzers … Continue reading →
There is probably one event that is more important (in terms of consumerism) than the race to claim the Christmas Number One slot in the hit parade; to be THE most sought after toy at Christmas is the ultimate prize … Continue reading →
A passing glance across the terraces of numerous English football stadia in the 1990’s would have thrown up some common fashion observations. Through the haze of steam from hot Ginster’s pasties and watery hot chocolate, the de rigueur combination of … Continue reading →
It goes without saying that putting a positive spin on things can deliver big benefits. If it goes without saying, however, then how come so many captains of industry get PR so spectacularly wrong? If you look back through the … Continue reading →
For many brands, there is only one truly global sport: football. The power and reach of ‘the beautiful game’ has attracted some of the biggest names in global sponsorship and endorsement. Mastercard, adidas, Hyundai, Sony are entrenched in the FIFA … Continue reading →
Benjamin Franklin (you know the guy…US Postmaster General who liked flying kites in lightning storms) once said, “Beer is proof that God loves us and wants us to be happy.” Well, as it is the world’s third most popular drink … Continue reading →
Most brand marketers are intrigued (or at least they should be) by the comments made by visitors to their competitors blog sites. It provides a sense of how advocates and nonconformists alike are responding to that particular company in real … Continue reading →
Try and think about this for a moment. If you wanted to go somewhere to work, that wasn’t work; to chill out, that wasn’t home; leaf through a paper or magazine or just watch people come and go…where would that … Continue reading →
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