Tag Archives: success stories

Virgin on the Ridiculous

Posted on March 27, 2012 by MAREEQ

It goes without saying that putting a positive spin on things can deliver big benefits. If it goes without saying, however, then how come so many captains of industry get PR so spectacularly wrong? If you look back through the … Continue reading →

Posted in Blog, News, Success stories | Tagged , , | 6 Comments

Sony’s Game Plan

Posted on March 24, 2012 by MAREEQ

For many brands, there is only one truly global sport: football. The power and reach of ‘the beautiful game’ has attracted some of the biggest names in global sponsorship and endorsement. Mastercard, adidas, Hyundai, Sony are entrenched in the FIFA … Continue reading →

Posted in Blog, News, Success stories | Tagged , , , | 1 Comment

Patagonia: How Green are these...

Posted on March 11, 2012 by MAREEQ

Most brand marketers are intrigued (or at least they should be) by the comments made by visitors to their competitors blog sites. It provides a sense of how advocates and nonconformists alike are responding to that particular company in real … Continue reading →

Posted in Blog, News, Success stories | Tagged , , , , , , , | 1 Comment

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